New survey shows travellers are open to AI assistance

New research from Amadeus suggests travellers are becoming increasingly comfortable with AI tools to support transport and mobility journeys, especially where technology can reduce friction and improve access to real-time information.

The research highlights that travellers are more willing to share personal data when there is a clear operational benefit, such as faster journeys or improved disruption management.

The study, based on responses from 3,000 global travellers, found that 68 percent would be likely to use an AI-powered travel assistant to suggest and book transport services.

The findings reflect growing demand for more connected travel experiences across different transport modes, with passengers increasingly expecting accurate updates, simplified booking processes and better support during disruptions.

“AI is reshaping traveller expectations faster than any other trend, especially in mobility,” said Peter Altmann, Vice President Mobility and Travel Protection at Amadeus. “Throughout the entire trip, hyper-personalisation and real-time accuracy are now essential. Every recommendation, every update, every booking must be tailored and intuitive.”

Respondents showed the strongest interest in AI applications that support real-time rerouting, multimodal trip coordination and proactive notifications during delays or operational disruptions. More than 80 percent said they value AI-driven recommendations before and during trips.

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