Bert Van Hoof is the President and CEO of Willow, the leader in Operational AI for the built world. With a career spanning decades in innovation and leadership, Bert has been at the forefront of advancing smart buildings and energy modernization. His work has reshaped industries like healthcare, real estate, and energy, empowering organizations to achieve efficiency and sustainability goals.

Before joining Willow, Bert held key leadership roles at Microsoft, where he created Azure Digital Twins and Smart Places, cementing Azure IoT’s leadership in smart cities and energy grid modernization. A recognized industry leader with 44 patent applications and prestigious accolades like multiple Digie Awards, Frost & Sullivan honors, and IDC Smart Cities Awards, Bert also serves as a board member of the Alliance to Save Energy and chairs its Active Efficiency Collaborative.

His passion for sustainable energy and ability to navigate complex global challenges have made him a driving force in shaping the future of smart infrastructure.